Q magazine's language is fairly formal and high register. Since it claims to be "The World's Greatest Music Magazine", the reader will purchase Q primarily for information on music. It comes across as compacted with information yet has a slight informal side to attract a wider audience - perhaps one interested in music artist related gossip stories.
Contrasting this, NME is much more low register. NME's magazines writing sometimes jokes with the reader, pointing out things the reader may the thinking. This will entice the audience as the magazine comes across as friendly yet still gives the reader all the information needed. The use of colloquial language (everyday speech) enables the reader to feel like they can relate to the writer. The contents page especially, includes a range of sentences which tell the reader that this magazine is both informative, and casually written. NME magazine puts across a humorous tone. This can be seen in the puff featured on the contents page, entitled "Shameless Plug!!!", the magazine's acknowledgement that they are featuring the puff to earn money along with the exaggerated use of exclamation marks makes this feature funny for the reader. It emphasises the magazine's attempt at forming a friendly bond with the reader.
I will use some of the sentence types seen within my research in my own magazine. These include:
- Minor sentences and interrogatives - primarily used for contents titles to entice the reader.
- Punctuation use - the use of ellipsis to shorten sentences and to create an immediate impact.
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