Masthead
The font of the masthead is in a bold, capitalised white typeface which is combined with a red backgrounding. The use of white and red is a consistent colour combination used throughout the magazine, creating a strong sense of familiarity and unity within the magazine's brand identity. Rather than being typically centralised the masthead for NME magazine is positioned at the upper left hand side of the cover. This connotes a more casual, friendly format - much like the masthead is addressing the reader in letter form.
The masthead font is simple and plain. It is not particularly onomatopoeic of the magazine's genre, which implies that the magazine and it's featured articles are intended for a mainstream audience; a range of musical genres intended for a diverse audience gender and age wise.
The colour use of NME's masthead is white. Connotations of this include clarity and freshness. This simple masthead design compliments the magazine's busy covers which typically feature a vibrant, dynamic image. The font colour of the masthead is white in this issue of NME which compliments the central image. White is used throughout the cover within the central image as well as the font colours used in the coverlines.
Central Image
The central image is onomatopoeic of Arcade Fire’s music,
which is described as ‘hypnotic’ in the cover’s tagline. The simplicity of the
central image is balanced out with the dynamic colour scheme. The colours used
in the central image compliment the colours used in the captions and their
backgrounds. The central images background is a spectrum of colours. The
yellows, whites and reds used in the cover’s text is complimented and unified
through these colours also being used in the central image.
Coverlines
The NME cover is minimalist in design. It is simple and does
not include enticing coverlines which you would expect to see. The cover
gives the names of featured artists;
Arctic Monkeys, Bradley Wiggins, Warpaint and Tame Impala. The lack of
coverlines implies that this magazine does not particularly sell its articles,
as its target market will buy the magazine purely for the music they know it
features. Aside from a brief list of featured artists, the covers text is based
around the featured artist Arcade Fire. It includes the central image being of
the band, their album’s name and a quote from a band member. This will tell the
reader that the magazine will feature in detail a main article on this band.
Splash
The splash on the cover of NME is simply the bands name. It
overlaps the central image which makes it a statement, along with the fact that
it is backgrounded in white; a bright colour used to draw your eye to the text.
The white and red used tie in with the whites of the faces, as well as being
the main colours in NME’s cover palette, used to help create brand identity.
Layout
The layout of this magazine cover is simple and minimalistic. There are no puffs and a minimal amount of headlines. This creates an overall image of an extremely artistic cover. It is aesthetically pleasing because of it's simplicity, yet lacks information to draw readers in.
Contents Page
The contents page includes exaggerated page references make it easy for readers to quickly find an article they're interested in. In contrast to the extremely simple and empty front cover, NME's contents page is filled with information. In the bottom right hand side of the page, there is a puff which would usually be seen on the front cover. The coverlines have been placed in the contents page rather than the front cover. At the top right there are some main features, as well as images to indicate important articles.
The contents page is extremely filled which suggests that the magazine is rich in a number and variety of articles. There is a simple colour palette being used; black, white and red. The use of these colours helps to bring to light a brand identity and house style. This colour scheme is used throughout NME, which gives the magazine a wholesome, unified appearance. Black and white contrast dramatically, and combined with red, give the magazine simple yet bright, attention grabbing aesthetics.
Double Page Spread
The double page spread of NME is based on the band Tame Impala and is very dependent on the central image. The layout; much like the front cover is very minimalistic. The image spreads across both pages - not leaving it restricted to one page is effective in emphasising the band. This article brings to light the importance of font size. The alteration in font size is important in helping to guide the readers eye around the page. Your eye is first drawn to the large title, next to the information on the left page and finally to the mass of the article on the right page. The article follows many of the conventions of the typical magazine article; drop caps, large titles and an introductory piece of writing before the article itself.
The layout of this magazine cover is simple and minimalistic. There are no puffs and a minimal amount of headlines. This creates an overall image of an extremely artistic cover. It is aesthetically pleasing because of it's simplicity, yet lacks information to draw readers in.
Contents Page
The contents page includes exaggerated page references make it easy for readers to quickly find an article they're interested in. In contrast to the extremely simple and empty front cover, NME's contents page is filled with information. In the bottom right hand side of the page, there is a puff which would usually be seen on the front cover. The coverlines have been placed in the contents page rather than the front cover. At the top right there are some main features, as well as images to indicate important articles.
The contents page is extremely filled which suggests that the magazine is rich in a number and variety of articles. There is a simple colour palette being used; black, white and red. The use of these colours helps to bring to light a brand identity and house style. This colour scheme is used throughout NME, which gives the magazine a wholesome, unified appearance. Black and white contrast dramatically, and combined with red, give the magazine simple yet bright, attention grabbing aesthetics.
Double Page Spread
The double page spread of NME is based on the band Tame Impala and is very dependent on the central image. The layout; much like the front cover is very minimalistic. The image spreads across both pages - not leaving it restricted to one page is effective in emphasising the band. This article brings to light the importance of font size. The alteration in font size is important in helping to guide the readers eye around the page. Your eye is first drawn to the large title, next to the information on the left page and finally to the mass of the article on the right page. The article follows many of the conventions of the typical magazine article; drop caps, large titles and an introductory piece of writing before the article itself.
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